Earn points, get rewards. Today’s loyalty programs have been very transactional, which creates two problems: That makes customer experience (CX)…
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What is a Coalition Loyalty Program? It’s a very exciting time in loyalty marketing. With the rise of technology and…
The Problem with Deal Seekers Deal seekers, whether in B2B (business-to-business) or B2C (business-to-consumer) contexts, can pose challenges for businesses….
Data Analysis in Customer Loyalty Programs In the ever-evolving loyalty program industry, data has become a pivotal player. It has…
Statistics show that customers who are loyal to a brand will not only choose those products and services over a…
Generative AI vs. Machine Learning One thing became very clear while attending Shoptalk in Las Vegas several weeks ago. The…
Understanding the Importance of Innovative Reward Structures In today’s competitive market, maintaining customer loyalty requires offering more than generic rewards….
How Customer Feedback Impacts Loyalty Programs Customer feedback is defined as direct responses from consumers related to their experiences with…
Understanding Customer Loyalty Program Fraud Customer loyalty programs have become an increasingly popular and effective method of retaining customers. In…
In an era where environmental sustainability matters more than ever, there is a global shift in customer preferences. Customers, especially…