get on an ascending path to sustainable growth With our leading Loyalty solutions
Loyalty marketing experts laser-focused on helping consumer-focused, middle-market companies efficiently and effectively improve customer retention.
We strategically pinpoint unique opportunities and customize a loyalty product/service solution to precisely meet your needs. No more. No less.
PROGRAM DESIGN & DEVELOPMENT
When addressing strategy and direction for a loyalty marketing program, you need guidance and expertise. We provide a healthy dose of both.
COST-EFFECTIVE, CUSTOMIZED SOLUTIONS
You recognize that you are too big for an “off the shelf” solution and find that you are not big enough for the larger firms. You need a partner to immediately invest in you to design and develop a loyalty program.
EFFECTIVE MARKETING PARTNERSHIPS
Our extensive network and structured process for developing relationships with other brands can deliver fresh opportunities to create a stronger value proposition for members, generate new revenue sources, reduce costs, lift acquisition and improve overall retention.
"Experts in casino marketing and a trusted partner for 20 years!"
GM, Top 4 Casino
"Designed a world-class loyalty program for our global cruise line."
SVP, Onboard Revenue
"Smart, responsive and best in class for loyalty marketing"
SVP, Omni-channel North American Specialty Retailer
"We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them."
Executive Vice President
Sage Hospitality Group
We focus on specific areas of need.
We invest in you and spend your money like it’s our own.
Industry sector experts aligned to delight middle market companies.
Proven, customizable products, processes and solutions that outperform the competition.
David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.
Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
Kathryn is an expert in retail loyalty marketing and has a passion for helping businesses find the right tools and strategies that build customer engagement to both your brand and your loyalty program. She has led loyalty efforts for both Barnes & Noble and Saks 5th Avenue.
Steve heads up our West Coast office and combines top-notch technology skills with incredible client service to develop and manage custom loyalty systems.
Robin transforms loyalty programs to drive multi-million-dollar revenue growth by helping clients design unique brand positioning, create compelling benefit structures, and grow ancillary revenue streams through partnerships and sponsorships. She has led award-winning loyalty programs and cobranded credit cards for Starwood, Wyndham, Global Hotel Alliance, Citi and Chase.
Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties.
Mark has spent the past 20+ years seeking and solving complex business problems with advanced analytics. He has worked with Rue21 and David’s Bridal, delivering customer segmentation research, brand research, ML/AI forecast models, and multivariate testing. He was part of the team that redesigned the Rue21 loyalty program.
Andrew is considered a true best practitioner in the email marketing strategy and execution space. He is a recognized innovator, thought leader, and advocate for responsible email marketing and was recently rated in the top five of most influential email marketers.
A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.
John is a highly respected B2B expert on a global scale. His expertise is both sales performance improvement and marketing. John has been National Campaign Manager at IBM, Sr. VP at Rapp Collins Worldwide and President of Protocol B2B. He is a high demand international speaker and the author of "The Fundamentals of Business-to-Business Sales & Marketing," published by McGraw-Hill.
Susan is a respected leader in direct response marketing and an early advocate of adapting B2C marketing techniques to the B2B environment to boost response and revenue. Among her many global initiatives was the integration of response and brand strategies to successfully rebrand and expand Singtel (Singapore Telecom). Susan’s focus is on creating innovative, high-performing multi-channel programs designed to engage customers and enhance retention and loyalty.
Joshua leads our co-owned 40-person creative and digital production team in Panama City, Panama. Uniquely talented in creative problem-solving, UX/UI design and project management.
LOYALTY PROGRAM DESIGN/DEVELOPMENT
STRATEGIC PLANNING FOR LOYALTY
CUSTOM LOYALTY TECHNOLOGY
Partners David Slavick and Jay Weinberg explain the inception and benefits of Ascendant Loyalty Marketing.
While we have been around long enough to have seen just about everything, one irrefutable fact is that every situation has its own set of dynamics and challenges that makes it unique. The best first step is to learn more from you so we can provide the guidance you need. There are some things AI just cannot do (yet).
444 North Wells Street, Chicago, Illinois 60654, United States
Keep informed on the latest and most important loyalty marketing insight.