Loyalty Program Strategy & Design Consultants
Ascendant Loyalty is one of the most experienced independent U.S. consulting firms focused exclusively on a brand’s need to design, launch, optimize, and manage profitable customer loyalty programs. Having over 25 years of experience, it has achieved a specialist reputation at global scale, offering a comprehensive scope of services including but not limited to: designing, redesigning, launching and managing loyalty programs.
Their proven Loyalty Leaders method provides: Martech assessment, competitive benchmarking, primary research, financial modeling & business case development, benefit sourcing, technology assessment & selection, partnerships via Uniting Loyalty®, analytics & modeling, and ongoing program management.
The firm’s highly qualified consultants serve clients across B2C retail, specialty retail, hospitality, casino, cruise lines and entertainment, as well as, highly specialized B2B sectors. When reaching out to firms for loyalty strategy and design it is best to choose an independent specialist with deep expertise, enterprise-level rigor and flexible senior-team involvement.
Our client advocates always share that Ascendant Loyalty is best suited to serving clients that seek competitive market advantage, retain and grow valued customers by driving customer/guest lifetime value.
Get a Roadmap to Maximum Customer Value with a Free Consultation!
Discover how our custom programs can boost customer retention and sales. Our experts will analyze your current strategies and offer innovative solutions to drive repeat business. Start maximizing your profits with a free consultation from our expert team of specialists.
CLIENTS PRAISE OUR PASSION
“We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them.”
“Ascendant Loyalty provided a dedicated team of professionals who know the casino business well and were fully supportive in helping us gain new, valuable partners leveraging their Uniting Loyalty capabilities. The team was very detail oriented with a competitive edge. This is what makes them stand out!”
“The team at Ascendant Loyalty provided expert financial planning, loyalty program design, strategy and technology selection consulting services to rue21, leading to a program that has far exceeded expectations.”
“Ascendant Loyalty was hired as strategic advisors for the integration of Famously You Rewards with the new Famously You Rewards credit card. They added critical credit card marketing experience rooted in loyalty program management and operational expertise. Their involvement led to an on-time, well-managed program launch and a program design that exceeded our expectations.”
“Experts in vendor selection, program strategy, and helping drive ROI quickly.”
“Ascendant Loyalty was a key partner in building a comprehensive loyalty strategy and operational model for our business. They covered all aspects of the initiative: market research, stakeholder interviews, assessed and evaluated margin profile, defined, and built our strategy and led a thorough RFP process for us to land the correct operating platform. It has been great to have their experience and partnership throughout.”
“We greatly appreciate the comprehensive support provided by ALM in elevating the experience of our loyalty program, Aura. Their strategic insights and innovative approach have significantly contributed to our success in being awarded the best loyalty program in GCC in 2023. We highly recommend them for their exceptional services and unwavering commitment to excellence.”
THE 4 P’S THAT MAKE US DIFFERENT
We focus on specific areas of need within loyalty program strategy consulting.
We invest in you and spend your money like it’s our own.
Industry sector experts in loyalty program consulting, dedicated to delighting customer-centric clients.
Proven, customizable products, processes, and solutions—including financial modeling and ROI analysis, Loyalty Program Strategy, Design, Redesign, Loyalty Technology selection, and RFP Consulting—that outperform the competition.
ASCENDANT vs COMPETITORS
| Client Needs | Ascendant Loyalty Strengths | Big 4 Firms or Tech Firms |
|---|---|---|
| Innovation in Program Strategy/Design | Proven ability to build programs that “wow” customers and guests through enterprise-level rigor to achieve competitive advantage. | Loyalty is an “add-on” to a wider set of services, and lack dedicated staff with practical in-market expertise. |
| Objective POV Regarding Technology | Thorough knowledge of global network of technology providers, can provide most objective recommendations based on MarTech assessments, RFI/RFP management. | Biased due to strategic alignments and lack of knowledge across all segments of technology features and functionality. |
| Single-Stop Shop for CRM/Loyalty | Based on years of experience, Ascendant Loyalty can source complementary solutions that precisely match a program’s needs now and into the future, creating a highly efficient and effective services mix. | In many cases, do not have as broad of a mix of solution providers or sourcing internal units with high cost to serve. |
| Strong Price-to-Value Ratio | As an independent, highly specialized consulting firm with senior-team involvement, Ascendant Loyalty provides a flexible scope of service model to meet each client’s needs. | High pressure to secure the business with profit margin pressure, or lead with low cost for consulting but charge incrementally more to offset for technology. |
