get on an ascending path to sustainable growth With our leading Loyalty solutions

Keep Profitable Customers Coming Back

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Laser Focused on Loyalty

Leading Loyalty

Improving Loyalty

PROGRAM DESIGN & DEVELOPMENT

When addressing strategy and direction for a loyalty marketing program, you need guidance and expertise. We provide a healthy dose of both.

See Our Process

Improving Loyalty

PROGRAM REFRESH

There are 3* specific weaknesses limiting your loyalty marketing success. We pinpoint and surgically remove them. And when you need to cut your budget, Streamlining Loyalty provides a strategic, logical path.

See Our Method

Enabling Loyalty

COST-EFFECTIVE, CUSTOMIZED SOLUTIONS

You recognize that you are too big for an “off the shelf” solution and find that you are not big enough for the larger firms. You need a partner to immediately invest in you to design and develop a loyalty program.

See Our Solution

Uniting Loyalty

Enabling Loyalty

EFFECTIVE MARKETING PARTNERSHIPS

Our extensive network and structured process for developing relationships with other brands can deliver fresh opportunities to create a stronger value proposition for members, generate new revenue sources, reduce costs, lift acquisition and improve overall retention.

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Our Loyalty Leadership Team

David Slavick

David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.

Jay Weinberg

David Slavick

Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.

Mike Oberle

David Slavick

Mike Oberle

Mike has been deeply involved with loyalty marketing for 20+ years. Recently he was a member of the Loyalty Business Practice at Epsilon supporting loyalty opportunities with the business development team. He was previously at Best Buy, where he launched the loyalty program and was involved in all aspects, from strategic direction to vendor management and day to day operations.

Steve Shao

Stephen CurrAn

Mike Oberle

Steve heads up our West Coast office and combines top-notch technology skills with incredible client service to develop and manage custom loyalty systems.

Stephen CurrAn

Stephen has been a strategic marketing expert for over 30 years. Our Dallas-based consulting partner, Stephen and his team design and develop wildly profitable sales and marketing loyalty programs.

Becky Young

Stephen CurrAn

Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties.

JOHN COE

Janine Ramsey

John is a highly respected B2B expert on a global scale. His expertise is both sales performance improvement and marketing. John has been National Campaign Manager at IBM, Sr. VP at Rapp Collins Worldwide and President of Protocol B2B. He is a high demand international speaker and the author of "The Fundamentals of Business-to-Business Sales & Marketing," published by McGraw-Hill.

Janine Ramsey

Janine has robust experience leading revenue-generating private label credit card, multi-tender loyalty and customer retention programs in retail and financial services. She has expertise in value proposition development, marketing lifecycle strategies/tactics, customer acquisition methods, field operations coordination, and call center management. Janine is an inspiring leader, creating customer-centric programs in tough competitive sectors that produce sustained financial returns.

Susan Kryl

Janine Ramsey

Joshua Temkin/ Veritas Digital

Susan is a respected leader in direct response marketing and an early advocate of adapting B2C marketing techniques to the B2B environment to boost response and revenue. Among her many global initiatives was the integration of response and brand strategies to successfully rebrand and expand Singtel (Singapore Telecom). Susan’s focus is on creating innovative, high-performing multi-channel programs designed to engage customers and enhance retention and loyalty.

Joshua Temkin/ Veritas Digital

Joshua leads our co-owned 40-person creative and digital production team in Panama City, Panama. Uniquely talented in creative problem-solving, UX/UI design and project management.

Len Llaguno/ KYROS Insights

Joshua Temkin/ Veritas Digital

Len Llaguno/ KYROS Insights

A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.

Recent Accomplishments

Just a sample list of our loyalty marketing accomplishments

LOYALTY PROGRAM DESIGN/DEVELOPMENT

Designed a loyalty program for a major outdoor sports and apparel online retailer
Designed a global casino loyalty program for a major cruise line
Developed and managed a loyalty program for a mid-market national furniture retailer
Developed and managed a loyalty-based sales promotion for the leading national food wholesaler
Developed, led, and managed the omni-channel loyalty program for a top-5 department store across seven unique brands and seventeen business units
Developed, led, and managed the pharmacy rewards program for a top-10 drug store chain

STRATEGIC PLANNING FOR LOYALTY

Created the loyalty program business case for a top-10 department store chain
Strategic planning for adding a private label credit card to the loyalty program for a top-3 footwear retailer
Developed the strategic plan for a loyalty marketing program for an online consumer parking application
Developed the strategic business case and risk mitigation strategy for a global airline to bring customer experience servicing and omni-channel marketing + loyalty program management in house
Audited the loyalty program to identify gaps/weaknesses and created a prioritized roadmap/implementation plan for a large specialty retailer

LOYALTY PARTNERSHIPS

Created a strategic partnership between a well-known restaurant brand and a leading nationwide entertainment venue
Developed partnerships between our cruise line client and land-based casinos to drive new members and incremental play

CREATIVE DESIGN/DEVELOPMENT

Developed and produced CRM/loyalty creative for in-store, mobile, social, email, and direct mail for a national fashion retailer
Developed the branding and creative platform for the casino loyalty program for a major cruise line

CUSTOM LOYALTY TECHNOLOGY

Developed a technology tool to enable feedback tracking and analysis for a leading food delivery company
Designed and produced CRM/loyalty reporting dashboards, customized for users, for clients in specialty retail, apparel, travel, and footwear industries

ANALYTICS

Created and managed full suite of analytic models and reporting for multiple casinos
Developed loyalty fraud/loss prevention capabilities for clients in various industries
Developed RFM and predictive models for an online retailer

Keep Profitable Customers Coming Back

"Precisely What You Need"

Ascendant Loyalty Marketing

Laser Focused on Loyalty

Leading Loyalty

Improving Loyalty

Improving Loyalty

Improving Loyalty

Improving Loyalty

Improving Loyalty

Enabling Loyalty

Enabling Loyalty

Enabling Loyalty

Uniting Loyalty

Enabling Loyalty

Enabling Loyalty

Clients Praise Our Passion

The 4 P's That Make us Different

Our Loyalty Leadership Team

David Slavick

David Slavick

David Slavick

Jay Weinberg

David Slavick

David Slavick

Mike Oberle

David Slavick

Mike Oberle

Steve Shao

Stephen CurrAn

Mike Oberle

Stephen CurrAn

Stephen CurrAn

Stephen CurrAn

Becky Young

Stephen CurrAn

Stephen CurrAn

JOHN COE

Janine Ramsey

Janine Ramsey

Janine Ramsey

Janine Ramsey

Janine Ramsey

Susan Kryl

Janine Ramsey

Joshua Temkin/ Veritas Digital

Joshua Temkin/ Veritas Digital

Joshua Temkin/ Veritas Digital

Joshua Temkin/ Veritas Digital

Len Llaguno/ KYROS Insights

Joshua Temkin/ Veritas Digital

Len Llaguno/ KYROS Insights

Recent Accomplishments

Just a sample list of our loyalty marketing accomplishments

Case Studies

About Ascendant Loyalty Marketing

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We have found that most client situations are unique. Let’s explore together.

Ascendant Loyalty Marketing

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