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Ascendant Loyalty
  • Home
  • Ascendant Global Network
  • Leading Loyalty
  • Uniting Loyalty®
  • Improving Loyalty
  • Enabling Loyalty
  • Loyalty Leaders Blog

Leading loyalty marketing solutions 

Retain Members for a Lifetime

Retain Members for a LifetimeRetain Members for a LifetimeRetain Members for a Lifetime
Contact ALM Today!

"Precisely What You Need"

We are loyalty marketing experts, laser-focused on helping customer-centric clients efficiently and effectively improve customer retention.


We strategically pinpoint unique opportunities and customize a loyalty product/service solution to precisely meet your needs. No more. No less.

Ascendant Loyalty Marketing

Laser Focused on Loyalty

Leading Loyalty

Improving Loyalty

Improving Loyalty

PROGRAM DESIGN & DEVELOPMENT 

When addressing strategy and direction for a loyalty marketing program, you need guidance and expertise. We provide a healthy dose of both.

See Our Process

Improving Loyalty

Improving Loyalty

Improving Loyalty

PROGRAM REFRESH  

There may be specific weaknesses limiting your loyalty marketing performance vs. financial plan. We pinpoint and surgically solve them.          Let us show you the way to true innovation and help drive your KPIs.

See Our Method

Enabling Loyalty

Enabling Loyalty

Enabling Loyalty

COST-EFFECTIVE, CUSTOMIZED SOLUTIONS 

You recognize that you need a slice of expertise, but not a huge scope of work. Let us be your partner to immediately invest in you to address a particular challenge or problem area at accelerated pace.

See Our Solution

Uniting Loyalty

Enabling Loyalty

Enabling Loyalty

EFFECTIVE MARKETING PARTNERSHIPS 

 Our extensive network and structured process for developing relationships with other brands can deliver fresh opportunities to create a stronger value proposition for members, generate new revenue sources, reduce costs, lift acquisition and improve overall retention.

See Our Solution

Clients Praise Our Passion

"Experts in all phases from strategic planning to financial modeling to brilliant program design/strategy"

CMO, Global Retailer


"Designed a world-class loyalty program for our global cruise line."

SVP, Onboard Revenue


"Smart, responsive and best in class for loyalty marketing"

SVP, Omni-channel Specialty Retailer

 "We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them." 


Jessica Werner

Executive Vice President

Sage Hospitality Group

The 4 P's That Make us Different

 PRECISION

We focus on specific areas of need. 

 PARTNERSHIP

We invest in you and spend your money like it’s our own. 

  POSITIONED

Industry sector experts aligned to delight customer-centric clients.

  PROPRIETARY

Proven, customizable products, processes and solutions that outperform the competition.

Our Loyalty Leadership Team

David Slavick

Kathryn O'Dwyer

David Slavick

 David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments.  He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors. 

Jay Weinberg

Kathryn O'Dwyer

David Slavick

 Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.

Kathryn O'Dwyer

Kathryn O'Dwyer

Kathryn O'Dwyer

Kathryn is an expert in retail loyalty marketing and has a passion for helping businesses find the right tools and strategies that build customer engagement to both your brand and your loyalty program. She has led loyalty efforts for both Barnes & Noble and Saks 5th Avenue. 

Athan Slotkin

Jennifer Bedford

Kathryn O'Dwyer

Athan has spent over 20 years in the loyalty space supporting clients in the development and implementation of innovative reward designs, gamification, financial modeling, and brand enhancing member experiences. Athan has also spent material time in the Web 3 community helping develop the loyalty bridge between Web 2 and Web 3.

Terry Mathews

Jennifer Bedford

Jennifer Bedford

Terry has managed, restructured, or created some of North America’s most successful loyalty programs. His experience includes proprietary, coalition and hybrid loyalty programs covering grocery, department stores, coffee, mass, and general merchandise. He has created unique partnerships between retailers and financial institutions that have unlocked millions of dollars in value. 

Jennifer Bedford

Jennifer Bedford

Jennifer Bedford

 Jennifer brings an energetic and passionate approach to all endeavors.  With over 20 years of experience in client management, technology solutions, loyalty marketing, and business transformation, Jennifer approaches each challenge innovatively while using data to truly understand the drivers behind customer behavior. Jennifer strives to guide and inspire teams to think bigger and create the unexpected. 

Robin Korman

Dr. Mark Chrystal/ Netail

Robin Korman

  Robin transforms loyalty programs to drive multi-million-dollar revenue growth by helping clients design unique brand positioning, create compelling benefit structures, and grow ancillary revenue streams through partnerships and sponsorships. She has led award-winning loyalty programs and cobranded credit cards for Starwood, Wyndham, Global Hotel Alliance, Citi and Chase. 

Becky Young

Dr. Mark Chrystal/ Netail

Robin Korman

 Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties. 

Dr. Mark Chrystal/ Netail

Dr. Mark Chrystal/ Netail

Dr. Mark Chrystal/ Netail

  Mark has spent the past 20+ years seeking and solving complex business problems with advanced analytics. He has worked with Rue21 and David’s Bridal, delivering customer segmentation research, brand research, ML/AI forecast models, and multivariate testing. He was part of the team that redesigned the Rue21 loyalty program.  

Andrew Kordek/ iPost

Len Llaguno/ KYROS Insights

Dr. Mark Chrystal/ Netail

Andrew is considered a true best practitioner in the email marketing strategy and execution space. He is a recognized innovator, thought leader, and advocate for responsible email marketing and was recently rated in the top five of most influential email marketers.

Len Llaguno/ KYROS Insights

Len Llaguno/ KYROS Insights

Len Llaguno/ KYROS Insights

 A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.

JOHN COE

Len Llaguno/ KYROS Insights

Len Llaguno/ KYROS Insights

John is a highly respected B2B expert on a global scale. His expertise is both sales performance improvement and marketing. John has been National Campaign Manager at IBM, Sr. VP at Rapp Collins Worldwide and President of Protocol B2B. He is a high demand international speaker and the author of "The Fundamentals of Business-to-Business Sales & Marketing," published by McGraw-Hill.

Ascendant Global Network

Ascendant Global Network

 Ascendant Global Network brings together full-service CRM/loyalty consulting agencies across the globe to deliver expertise in customer-centric strategic assessment, program strategy, design, operating model and evaluation/implementation of marketing technology solutions under one brand. This unique advantage allows Ascendant Loyalty to deliver hyper-local expertise for global or regional brands at competitive advantage. 


 The network employs Ascendant Loyalty’s proven Loyalty Leaders process/method for program development leading to performance that sustains incremental growth for a lifetime. The collective power of the firm, distributed across The Americas, Asia Pacific, Europe, Middle East and Africa, supports global brands while being flexible on a regional basis. 

Recent Accomplishments

Just a sample list of our loyalty marketing accomplishments

  LOYALTY PROGRAM DESIGN/DEVELOPMENT

  • Designed a loyalty program for a major outdoor sports and apparel online retailer 
  • Designed a global casino loyalty program for a major cruise line
  • Developed and managed a loyalty program for a mid-market national furniture retailer
  • Developed and managed a loyalty-based sales promotion for the leading national food wholesaler
  • Developed, led, and managed the omni-channel loyalty program for a top-5 department store across seven unique brands and seventeen business units
  • Developed, led, and managed the pharmacy rewards program for a top-10 drug store chain

STRATEGIC PLANNING FOR LOYALTY

  • Created the loyalty program business case for a top-10 department store chain 
  • Strategic planning for adding a private label credit card to the loyalty program for a top-3 footwear retailer
  • Developed the strategic plan for a loyalty marketing program for an online consumer parking application 
  • Developed the strategic business case and risk mitigation strategy for a global airline to bring customer experience servicing and omni-channel marketing + loyalty program management in house 
  • Audited the loyalty program to identify gaps/weaknesses and created a prioritized roadmap/implementation plan for a large specialty retailer

LOYALTY PARTNERSHIPS

  • Created a strategic partnership between a well-known restaurant brand and a leading nationwide entertainment venue
  • Developed partnerships between our cruise line client and land-based casinos to drive new members and incremental play

CREATIVE DESIGN/DEVELOPMENT

  • Developed and produced CRM/loyalty creative for in-store, mobile, social, email, and direct mail for a national fashion retailer
  • Developed the branding and creative platform for the casino loyalty program for a major cruise line

CUSTOM LOYALTY TECHNOLOGY

  • Developed a technology tool to enable feedback tracking and analysis for a leading food delivery company
  • Designed and produced CRM/loyalty reporting dashboards, customized for users, for clients in specialty retail, apparel, travel, and footwear industries

ANALYTICS

  • Created and managed full suite of analytic models and reporting for multiple casinos
  • Developed loyalty fraud/loss prevention capabilities for clients in various industries 
  • Developed RFM and predictive models for an online retailer

Case Studies

See how we have helped our clients become loyalty leaders.

Case Studies

About Ascendant Loyalty Marketing

Partners David Slavick and Jay Weinberg share their vision and passion for the CRM/Loyalty sector.  

Contact Us

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We have found most client challenges are unique.

While we have been around long enough to have seen just about everything, one irrefutable fact is that every situation has its own set of dynamics and challenges that makes it unique. The best first step is to listen and learn from you so we can provide the guidance you need. 

Ascendant Loyalty Marketing

444 North Wells Street, Chicago, Illinois 60654, United States

(312) 933-3274

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Ascendant Loyalty Marketing

  • Case Studies

Ascendant Loyalty Marketing

444 N Wells St, Ste 304, Chicago, IL 60654

(312) 933-3274

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