get on an ascending path to sustainable growth With our leading Loyalty solutions
Loyalty marketing experts laser-focused on helping consumer-focused, middle-market companies efficiently and effectively improve customer retention.
We strategically pinpoint unique opportunities and customize a loyalty product/service solution to precisely meet your needs. No more. No less.
PROGRAM DESIGN & DEVELOPMENT
When addressing strategy and direction for a loyalty marketing program, you need guidance and expertise. We provide a healthy dose of both.
COST-EFFECTIVE, CUSTOMIZED SOLUTIONS
You recognize that you are too big for an “off the shelf” solution and find that you are not big enough for the larger firms. You need a partner to immediately invest in you to design and develop a loyalty program.
EFFECTIVE MARKETING PARTNERSHIPS
Our extensive network and structured process for developing relationships with other brands can deliver fresh opportunities to create a stronger value proposition for members, generate new revenue sources, reduce costs, lift acquisition and improve overall retention.
"Experts in casino marketing and a trusted partner for 20 years!"
GM, Top 4 Casino Marketing Executive
"Designed a world-class loyalty program for our global cruise line."
SVP, Onboard Revenue
"Smart, responsive and best in class for loyalty marketing"
SVP, Omni-channel North American Specialty Retailer
We focus on specific areas of need.
We invest in you and spend your money like it’s our own.
Industry sector experts aligned to delight middle market companies.
Proven, customizable products, processes and solutions that outperform the competition.
David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.
Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
Mike has been deeply involved with loyalty marketing for 20+ years. Recently he was a member of the Loyalty Business Practice at Epsilon supporting loyalty opportunities with the business development team. He was previously at Best Buy, where he launched the loyalty program and was involved in all aspects, from strategic direction to vendor management and day to day operations.
Steve heads up our West Coast office and combines top-notch technology skills with incredible client service to develop and manage custom loyalty systems.
Stephen has been a strategic marketing expert for over 30 years. Our Dallas-based consulting partner, Stephen and his team design and develop wildly profitable sales and marketing loyalty programs.
Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties.
Alexis has extensive retail apparel, footwear and specialty retail experience as a loyalty program designer and operational leader. She has extensive experience in building outstanding programs that recognize the importance of store personnel as an essential element to program success. She thrives on enhancing the customer experience and building long-term customer relationships across all channels.
John is a highly respected B2B expert on a global scale. His expertise is both sales performance improvement and marketing. John has been National Campaign Manager at IBM, Sr. VP at Rapp Collins Worldwide and President of Protocol B2B. He is a high demand international speaker and the author of "The Fundamentals of Business-to-Business Sales & Marketing," published by McGraw-Hill.
Janine has robust experience leading revenue-generating private label credit card, multi-tender loyalty and customer retention programs in retail and financial services. She has expertise in value proposition development, marketing lifecycle strategies/tactics, customer acquisition methods, field operations coordination, and call center management. Janine is an inspiring leader, creating customer-centric programs in tough competitive sectors that produce sustained financial returns.
Susan is a respected leader in direct response marketing and an early advocate of adapting B2C marketing techniques to the B2B environment to boost response and revenue. Among her many global initiatives was the integration of response and brand strategies to successfully rebrand and expand Singtel (Singapore Telecom). Susan’s focus is on creating innovative, high-performing multi-channel programs designed to engage customers and enhance retention and loyalty.
Joshua leads our co-owned 40-person creative and digital production team in Panama City, Panama. Uniquely talented in creative problem-solving, UX/UI design and project management.
A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.
LOYALTY PROGRAM DESIGN/DEVELOPMENT
STRATEGIC PLANNING FOR LOYALTY
CUSTOM LOYALTY TECHNOLOGY
Partners David Slavick and Jay Weinberg explain the inception and benefits of Ascendant Loyalty Marketing.
While we have been around long enough to have seen just about everything, one irrefutable fact is that every situation has its own set of dynamics and challenges that makes it unique. The best first step is to learn more from you so we can provide the guidance you need. There are some things AI just cannot do (yet).
444 North Wells Street, Chicago, Illinois 60654, United States
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