Ascendant Loyalty provides comprehensive operational program services, including access to a partner network for integrated solutions, assistance in drafting clear T&Cs to define program operations, and support in implementing robust data security measures. Additionally, we emphasize the importance of data governance and quality control, particularly in collecting zero-party and first-party data, and offer expertise in staffing analysis and recruitment to ensure effective program management.
Partner Network
As our firm has grown, we’ve strategically aligned with industry leaders across digital, analytics, and technology to offer fully integrated solutions that deliver exceptional value. While we’re proud of our vetted partner network—chosen for their proven expertise, pricing transparency, and customer-centric focus—we remain fully supportive of the trusted partners you may already have in place. Our goal is to complement, not replace, your current ecosystem. To explore our partner network by area of discipline, click the image below.
Terms and Conditions/FAQs
Once a program is built, it’s critical to establish a clear legal framework that outlines how it operates and protects both your business and your members. Comprehensive terms and conditions, along with a privacy policy, ensure full transparency—helping members understand their rights and responsibilities while reinforcing trust in how their personal data is handled. Anticipating common questions also helps reduce inbound volume to your call center and improves overall program satisfaction. Key areas typically covered in the terms and conditions that can impact program performance include:
- Program earning rates, bonus rules, qualification for special access to unique benefits by tier and shipping benefit qualifications based on membership
- Reward redemption and expiration rules
- Currency or points expiration rules
- Definition of behaviors that may cause a program member to lose their benefits and have their membership cancelled due to fraud or abuse
- Definition of qualification to achieve tier status and rules relating to tier upgrade or change in status within a defined time period
- Paid membership rules, benefits, renewal process, methods for cancellation
- Benefits that accrue to members who pay with preferred payment tender
Data Security & Privacy
We are close partners to client Legal, Information Technology and Marketing to ensure that all aspects of data security and privacy are addressed and compliant with data protection requirements. Program members who share their personally identifiable information expect that the enterprise as well as their trusted partners follow Federal, State and even local laws relating to security and privacy of data. We work with client partners to ensure that vendors under consideration have in place and maintain SOC2 Type 2 audit report (or similar assessment such as ISO 27001) on an annual basis applicable to the environment where the Personal Data is hosted, stored or processed and will provide certification and report on status with the utmost of cooperation and timeliness. Trust is essential in this area and we work diligently to support it.
Data Governance & QC
As brands recognize that data is “pure gold” and an asset worth protecting as well as leveraging for personalized hyper relevant experiences unique to the individual, it is essential that our client’s “data house” must be in order. This requires laser-focused attention on data quality pre-launch of a program and then through the establishment or ongoing commitment to data governance best practices so that as data is captured over time insights fuel ever improving lift in ROI from member communications. To understand member’s preferences, behaviors and needs requires a commitment to effective and efficient methods/processes for zero-party and first-party data capture, especially in anticipation of the day when third party cookies go away.
Staffing Analysis & Recruitment
We have advised clients across a spectrum of small enterprises to highly matrix organizations requiring staff to lead and manage a customer-centric program. We are asked to work closely with human resources to draft job descriptions, help in recruitment leveraging our vast network of connections and talent across all levels of role/responsibility. We are sometimes asked to fill those roles during Pilot leading to Launch, thus providing the hands-on continuity that a program requires at point of inception. Once the program is operating optimally and delivering on financial model projections, we can support a smooth transition to associates joining the team and taking the reins from there.