What is Predictive Segmentation? Predictive segmentation is a data-driven marketing strategy that involves using predictive analytics and machine learning techniques…
The Problem with Deal Seekers Deal seekers, whether in B2B (business-to-business) or B2C (business-to-consumer) contexts, can pose challenges for businesses….
Introduction to B2B Loyalty Program Concepts An exceptional B2B (business-to-business) loyalty program is inherently multi-faceted. It builds customer trust over…