Overview: The evolution of CPG loyalty is moving away from traditional, channel-specific reward programs toward flexible, utility-focused engagement strategies. By…
Overview: The modern CPG loyalty extends far beyond transactional points and discounts. By rewarding product usage, building community engagement, and…
Loyalty is continuing to evolve and with that Consumer-packaged goods loyalty is evolving with it. Brands are getting smarter…
One of the most common mistakes loyalty program owners and their finance partners make is to treat their financial One…
Your Loyalty Program Financial Model Is Not a One-Time Exercise One of the most common mistakes loyalty program owners and…
If there is one word in loyalty marketing that causes concern, it’s “breakage”. Simply defined, breakage is the portion of…
Let’s play a game. Let’s take gamification, which has long been a strategy to boost customer engagement in loyalty programs,…
Traditional loyalty programs are built for repetition: buy more, earn more, repeat. But what happens when customers don’t buy often—sometimes…