Let’s play a game. Let’s take gamification, which has long been a strategy to boost customer engagement in loyalty programs,…
Traditional loyalty programs are built for repetition: buy more, earn more, repeat. But what happens when customers don’t buy often—sometimes…
Why Lifecycle-Based Loyalty Is the New Competitive Advantage For years, loyalty marketing was treated like a long-term lease. Get the…
Status Match as a Catalyst for Loyalty Innovation Imagine being recognized as a VIP the moment you walk through the…
Loyalty programs and pricing strategies are two of the most powerful growth levers for many organizations. However, they often live…
It used to be that loyalty programs had a nice, easy formula. Customers earn points for their purchases and some…
Remember how quickly companies moved quickly to re-invent their business models and commit incremental resources toward customer-centricity during and after…
AI is transforming a lot these days. Let’s add loyalty program management to the list. We are starting to see…