Why simplicity and transparency matters: Today, consumers are overwhelmed with choices and information, making it more important than ever for…
Earn points, get rewards. Today’s loyalty programs have been very transactional, which creates two problems: That makes customer experience (CX)…
What is Predictive Segmentation? Predictive segmentation is a data-driven marketing strategy that involves using predictive analytics and machine learning techniques…
What is a Coalition Loyalty Program? It’s a very exciting time in loyalty marketing. With the rise of technology and…
The Problem with Deal Seekers Deal seekers, whether in B2B (business-to-business) or B2C (business-to-consumer) contexts, can pose challenges for businesses….
Introduction to B2B Loyalty Program Concepts An exceptional B2B (business-to-business) loyalty program is inherently multi-faceted. It builds customer trust over…
Data Analysis in Customer Loyalty Programs In the ever-evolving loyalty program industry, data has become a pivotal player. It has…
Statistics show that customers who are loyal to a brand will not only choose those products and services over a…