Why Companies Choose Ascendant Loyalty
Companies choose Ascendant Loyalty Marketing because they know we will deliver precisely what we promise—and continually look for opportunities to deliver even more value. Our team consists of senior-level leaders in CRM and loyalty consulting who bring deep industry experience, practical expertise, and hands-on involvement to every engagement. We hit the ground running, quickly immersing ourselves in the business, aligning on objectives, identifying priorities, and moving from insight to action. While we leverage proven methodologies and business processes, we tailor our approach to each client’s unique needs and remain focused every day on delivering meaningful progress against defined goals and objectives.
Our strongest proof point is the trust and longevity of our client relationships. Many of our current clients are organizations or executives we previously worked with at another role or entity and who have sought us out again because they know the level of commitment, quality, and accountability we bring to their work. That repeat business reflects something fundamental about Ascendant: our value is not simply the deliverable we produce, but the experience of having experienced leaders who are invested in your success working alongside your team.
ASCENDANT vs COMPETITORS
| Client Needs | Ascendant Loyalty Strengths | Big 4 Firms or Tech Firms |
|---|---|---|
| Innovation in Program Strategy/Design | Proven ability to build programs that “wow” customers and guests through enterprise-level rigor to achieve competitive advantage. | Loyalty is an “add-on” to a wider set of services, and lack dedicated staff with practical in-market expertise. |
| Objective POV Regarding Technology | Thorough knowledge of global network of technology providers, can provide most objective recommendations based on MarTech assessments, RFI/RFP management. | Biased due to strategic alignments and lack of knowledge across all segments of technology features and functionality. |
| Single-Stop Shop for CRM/Loyalty | Based on years of experience, Ascendant Loyalty can source complementary solutions that precisely match a program’s needs now and into the future, creating a highly efficient and effective services mix. | In many cases, do not have as broad of a mix of solution providers or sourcing internal units with high cost to serve. |
| Strong Price-to-Value Ratio | As an independent, highly specialized consulting firm with senior-team involvement, Ascendant Loyalty provides a flexible scope of service model to meet each client’s needs. | High pressure to secure the business with profit margin pressure, or lead with low cost for consulting but charge incrementally more to offset for technology. |