Gamification has long been a strategy to boost customer engagement in loyalty programs. In fact, a loyalty program itself incorporates…
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As marketers, we are familiar with the concept of engaging customers with mobile marketing based on their location. When a…
Loyalty marketers are always looking for smarter ways to engage customers and get the most out of their programs. That’s…
Unlocking the Value of Long-Term Relationships In the world of B2B, building strong, long-term partnerships is essential for sustained success….
Driving Long-Term Relationships In B2B marketing, loyalty is more than just a buzzword—it’s a powerful driver of long-term business success….
Why B2B Loyalty Is Important Loyalty marketing is no longer just a consumer concept. While loyalty programs are still dominated…
In the B2B world, loyalty isn’t just a nice-to-have; it’s a key driver of sustained growth, revenue, and long-term customer…
Marketers love buzz words. One that’s been bantered around the past couple of years is zero-party data. If it’s new…
Why simplicity and transparency matters: Today, consumers are overwhelmed with choices and information, making it more important than ever for…
Earn points, get rewards. Today’s loyalty programs have been very transactional, which creates two problems: That makes customer experience (CX)…