Why simplicity and transparency matters: Today, consumers are overwhelmed with choices and information, making it more important than ever for…
Post Title
LOREM IPSUM DOLOR SIT AMET
Earn points, get rewards. Today’s loyalty programs have been very transactional, which creates two problems: That makes customer experience (CX)…
What is Predictive Segmentation? Predictive segmentation is a data-driven marketing strategy that involves using predictive analytics and machine learning techniques…
What is a Coalition Loyalty Program? It’s a very exciting time in loyalty marketing. With the rise of technology and…
The Problem with Deal Seekers Deal seekers, whether in B2B (business-to-business) or B2C (business-to-consumer) contexts, can pose challenges for businesses….
Introduction to B2B Loyalty Program Concepts An exceptional B2B (business-to-business) loyalty program is inherently multi-faceted. It builds customer trust over…
Data Analysis in Customer Loyalty Programs In the ever-evolving loyalty program industry, data has become a pivotal player. It has…
Statistics show that customers who are loyal to a brand will not only choose those products and services over a…
Generative AI vs. Machine Learning One thing became very clear while attending Shoptalk in Las Vegas several weeks ago. The…
The Power of Brand Marketing Highly effective loyalty programs know the importance of brand marketing. They use it to capture…