Ascendant Loyalty provides strategic support in client success management by assessing staffing and optimizing program operations. Additionally, our analytical services, business reviews, and competitive benchmarking leverage AI, data insights, and market research to enhance customer engagement, maximize ROI, and refine strategic decision-making.
Client Success Management
Clients often ask us to assess current staffing models across key business areas that support a customer-centric loyalty program. While a dedicated program owner is essential, equally important are shared services across analytics, reporting, field communications, credit/gift card management, voice of customer research, and offer design and execution. We provide a flexible program management model tailored to your strategic, operational, and financial needs—ensuring your program exceeds expectations. From day one, our team is immersed in your business, working alongside yours to deliver immediate impact. As your program moves from pilot to launch—or launch to maturity—we can help source the right talent within a staffing model co-developed with your HR team. And when the time is right, we step back, empowering you to self-manage a stable, ROI-proven program with confidence.
Analytical Services
Data is your most powerful asset—and we help you unlock its full potential to drive customer lifetime value. Our advanced analytics and machine learning capabilities enable highly predictive, ROI-driven campaigns that outperform traditional efforts. We embrace AI at every opportunity, using it to power true 1:1 personalization, craft brand-aligned messaging with Generative AI, and deliver the right product at the right price to drive conversions. Our strategy-led approach, combined with expert use of cutting-edge tools, sets us apart from other service providers. Through strategic partnerships in AI-powered personalization, merchant planning, and loyalty liability analysis, we ensure your communications, promotions, and financial forecasts are not only accurate—but game-changing.
Business Reviews
As a best practice, we lead structured look-back analyses or 360° reviews at the close of each holiday, seasonal, or promotional period. Regular performance reviews are essential to evaluate results against plan and refine future strategies to drive stronger ROI. We incorporate insights from customer feedback, frontline teams, and consumer panels, ensuring that both data and real-world input inform action plans that improve retention, satisfaction, and referral. Our test-and-learn approach is paired with disciplined performance evaluation, helping us identify what worked, what underperformed, and what can be optimized.
Competitive Benchmarking
Too often, competitive analysis focuses only on surface-level tracking—offers, benefit updates, and service enhancements visible in the direct market. But true competitive intelligence goes deeper. We establish benchmarks by combining in-market observations with public performance reporting, mapping them back to meaningful best practices. Through a comprehensive competitive monitoring methodology, our clients gain a clearer picture of how customers behave, enabling them to adapt plans proactively and optimize ROI. Just as importantly, this approach allows us to compare your financial model projections and KPIs against real-world benchmarks we track together—strengthening both strategic planning and program performance.
Monitoring steps include:
Monitoring steps include:
- Multi-channel communications
- In-store promotions/events
- Credit card promotions/offers
- Partnerships/offers/promotions
- Website special events/promotions
- Affiliate marketing promotions/offers
- Secret shopper
- Voice of customer panel studies/research
- Field feedback – store personnel, call center, service teams