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LASER FOCUSED ON LOYALTY

We are Loyalty Leaders . Our proven methodology and structured process has been developed and refined for over 25+ years.

From strategic planning and program design to program management and partnerships, CRM & loyalty marketing is all we do. We provide end-to-end services or anything in between.

Leading Loyalty

PROGRAM DESIGN & DEVELOPMENT

When addressing strategy and direction for a loyalty marketing program, you need guidance and expertise. We provide a healthy dose of both.

Improving Loyalty

PROGRAM REFRESH

There may be specific weaknesses limiting your loyalty marketing performance vs. financial plan. We pinpoint and surgically solve them. Let us show you the way to true program innovation and help drive your KPIs.

Uniting Loyalty

EFFECTIVE MARKETING PARTNERSHIPS

Our extensive network and structured process for developing relationships with other brands can deliver fresh opportunities to create a stronger value proposition for members, generate new revenue sources, reduce costs, lift acquisition and improve overall retention.

CLIENTS PRAISE OUR PASSION

Jessica Werner
Sage Hospitality Group
Executive Vice President

“We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them.”

Neil Gumbs
MSC Cruises
Director Player Development & VIP Operations

“Ascendant Loyalty provided a dedicated team of professionals who know the casino business well and were fully supportive in helping us gain new, valuable partners leveraging their Uniting Loyalty capabilities. The team was very detail oriented with a competitive edge. This is what makes them stand out!”

Michael Appel
rue21
Chief Executive Officer

“The team at Ascendant Loyalty provided expert financial planning, loyalty program design, strategy and technology selection consulting services to rue21, leading to a program that has far exceeded expectations.”

Amy Barnett
Caleres Inc.
Senior Director - CRM, Loyalty & Insights

“Ascendant Loyalty was hired as strategic advisors for the integration of Famously You Rewards with the new Famously You Rewards credit card. They added critical credit card marketing experience rooted in loyalty program management and operational expertise. Their involvement led to an on-time, well-managed program launch and a program design that exceeded our expectations.”

Michele Pascoe
rue21
CFO

“Experts in vendor selection, program strategy, and helping drive ROI quickly.”

Anthony McLoughlin
Rothy's
VP, E-commerce & Growth Marketing

Ascendant Loyalty was a key partner in building a comprehensive loyalty strategy and operational model for our business. They covered all aspects of the initiative: market research, stakeholder interviews, assessed and evaluated margin profile, defined, and built our strategy and led a thorough RFP process for us to land the correct operating platform. It has been great to have their experience and partnership throughout.”

Nida Unas
Alshaya Group
Director of Loyalty

“We greatly appreciate the comprehensive support provided by ALM in elevating the experience of our loyalty program, Aura. Their strategic insights and innovative approach have significantly contributed to our success in being awarded the best loyalty program in GCC in 2023. We highly recommend them for their exceptional services and unwavering commitment to excellence.”

THE 4 P’S THAT MAKE US DIFFERENT

PRECISION

We focus on specific areas of need.

PARTNERSHIP

We invest in you and spend your money like it’s our own.

POSITIONED

Industry sector experts aligned to delight customer-centric clients.

PROPRIETARY

Proven, customizable products, processes and solutions that outperform the competition.

Ascendant Global Network brings together full-service CRM/loyalty consulting agencies across the globe to deliver expertise in customer-centric strategic assessment, program strategy, design, operating model and evaluation/implementation of marketing technology solutions under one brand. This unique advantage allows Ascendant Loyalty to deliver hyper-local expertise for global or regional brands at competitive advantage.

Our network employs Ascendant Loyalty’s proven Loyalty Leaders process/method for program development leading to performance that sustains incremental growth for a lifetime. The collective power of the firm, distributed across The Americas, Asia Pacific, Europe, Middle East and Africa, supports global brands while being flexible on a regional basis.

“We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them.”

Jessica Werner

Executive Vice President

Sage Hospitality Group

OUR LOYALTY LEADERSHIP TEAM

DAVID SLAVICK

David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.

JAY WEINBERG

Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.

KATHRYN O'DWYER

Kathryn is an expert in retail loyalty marketing and has a passion for helping businesses find the right tools and strategies that build customer engagement to both your brand and your loyalty program. She has led loyalty efforts for both Barnes & Noble and Saks 5th Avenue.

TERRY MATHEWS

Terry has managed, restructured, or created some of North America’s most successful loyalty programs. His experience includes proprietary, coalition and hybrid loyalty programs covering grocery, department stores, coffee, mass, and general merchandise. He has created unique partnerships between retailers and financial institutions that have unlocked millions of dollars in value.

SHIRLEY KING

Shirley is a highly respected Certified Loyalty Marketing Professional (CLMP).  She designs and cultivate loyalty initiatives for global lifestyle brands, taking members along a curated journey of delightful touchpoints. Shirley’s loyalty expertise expands many industries and is grounded in the hospitality space, where loyalty is “King”.

ATHAN SLOTKIN

Athan has spent over 20 years in the loyalty space supporting clients in the development and implementation of innovative reward designs, gamification, financial modeling, and brand enhancing member experiences. Athan has also spent material time in the Web 3 community helping develop the loyalty bridge between Web 2 and Web 3.

ROBIN KORMAN

Robin transforms loyalty programs to drive multi-million-dollar revenue growth by helping clients design unique brand positioning, create compelling benefit structures, and grow ancillary revenue streams through partnerships and sponsorships. She has led award-winning loyalty programs and cobranded credit cards for Starwood, Wyndham, Global Hotel Alliance, Citi and Chase.

BECKY YOUNG

Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties.

DR. MARK CHRYSTAL/ NETAIL

Mark has spent the past 20+ years seeking and solving complex business problems with advanced analytics. He has worked with Rue21 and David’s Bridal, delivering customer segmentation research, brand research, ML/AI forecast models, and multivariate testing. He was part of the team that redesigned the Rue21 loyalty program.

ANDREW KORDEK/ IPOST

Andrew is considered a true best practitioner in the email marketing strategy and execution space. He is a recognized innovator, thought leader, and advocate for responsible email marketing and was recently rated in the top five of most influential email marketers.

LEN LLAGUNO/ KYROS INSIGHTS

A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.

RECENT ACCOMPLISHMENTS

Just a sample list of our loyalty marketing accomplishments

LOYALTY PROGRAM DESIGN/DEVELOPMENT

STRATEGIC PLANNING FOR LOYALTY

LOYALTY PARTNERSHIPS

CREATIVE DESIGN/DEVELOPMENT

CUSTOM LOYALTY TECHNOLOGY

ANALYTICS