Generative AI vs. Machine Learning One thing became very clear while attending Shoptalk in Las Vegas several weeks ago. The…
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LOREM IPSUM DOLOR SIT AMET
Loyalty programs have a variety of design and development costs The costs of building a customer loyalty program can vary…
Introduction to Partnership-Based Marketing and Co-Promotions We live in an interconnected global marketplace. Businesses have an unprecedented opportunity to tap…
Why Are Experiential Rewards Important? Loyalty marketing is changing. While points, “spend and get”, and other rational benefits remain important…
The Psychology of Customer Loyalty Like a loyal friend, a loyal customer is rare. A loyal relationship takes time and…
Understanding the Importance of Customer Loyalty Programs Loyalty programs should be essential to your business strategy. Not only do they…
What is Loyalty Program Design? Loyalty programs can win customers’ hearts and are crucial to business success. According to a…
You do not need to search hard to find a thought piece published on how to improve your loyalty, rewards…
For most retailers with some form of recognition and reward program in place, daily, weekly and monthly reporting on program…
As I continue to observe programs across multiple sectors, time and again I see failures that can readily be solved….