Who Ascendant Loyalty Works With
Ascendant Loyalty works with clients that want to gain a competitive advantage through improved, customer-centric marketing efforts. Loyalty and affinity programs are our areas of expertise, delivering, on average, $50 million in incremental lift and returns on investment of between 5% and 15% by comparing member behavior to that of all other customers. Any industry that believes in the power of data and is willing to leverage insights to deliver personalized offers and experiences—going beyond discounts and rebates to establish lasting affinity and loyalty for the brand—can benefit from Ascendant Loyalty’s expertise.
What services Ascendant Loyalty provides
Our services align to market needs
We build loyalty programs from the ground up through our comprehensive Leading Loyalty approach. This discipline addresses program strategy, design, and development to bring a brand-right construct to market that drives sustained, incremental, and profitable lift.
For industries that already have a customer relationship marketing or formal loyalty program in place, a refreshed program design or examination of the operating model may be needed to address underperformance. Our Improving Loyalty discipline provides a healthy dose of analysis and innovation to get programs back on track, driving greater customer lifetime value while continuing to engage and delight valued members.
As brands respond to evolving market trends, their proprietary elements, values, and experiences alone may not be enough to continually surprise and delight program members. Ascendant Loyalty has built a capability to bring brand-right partners together through our Uniting Loyalty® approach. We have developed programs supporting department stores, restaurants, streaming services, entertainment companies, cruise lines, retailers, sporting goods companies, and many other industries to deliver valuable benefits and experiences to program members.
