“The bottom of the decline”. That is really inspirational. The BBY concept is not all about electronics. There are so many categories or sectors represented in the store that as a big box there are likewise many reasons to shop. I love BBY. I’ve been a Reward Zone member since inception! What needs to be addressed is in no particular order: store experience, merchandise display, benefits that recognize customer value a nd drive lifetime value, personalization from every angle of service, selection, access, communication and more.
David Slavick, Co-founder and Partner at Ascendant Loyalty, is a contributor to RetailWire.
