AI is transforming a lot these days. Let’s add loyalty program management to the list. We are starting to see…

We have seen throughout this entire series how AI is reshaping loyalty program results and management. Sentiment analysis and the…

Loyalty programs equal points, right? Well, not if you are hoping to create meaningful connections with customers. If you are…

Loyalty programs have evolved from basic punch cards and stamps to sophisticated platforms offering points, tiers, and exclusive benefits. Digital…

AI is transforming loyalty programs by enhancing the loyalty customer experience (CX), making interactions faster, smarter, and more rewarding by…

AI is transforming loyalty program management by enabling businesses to better understand and engage their customers through advanced segmentation. By…

Gamification has long been a strategy to boost customer engagement in loyalty programs. In fact, a loyalty program itself incorporates…

As marketers, we are familiar with the concept of engaging customers with mobile marketing based on their location. When a…

Loyalty marketers are always looking for smarter ways to engage customers and get the most out of their programs. That’s…

Marketers love buzz words. One that’s been bantered around the past couple of years is zero-party data. If it’s new…