Driving Long-Term Relationships In B2B marketing, loyalty is more than just a buzzword—it’s a powerful driver of long-term business success….
Why B2B Loyalty Is Important Loyalty marketing is no longer just a consumer concept. While loyalty programs are still dominated…
In the B2B world, loyalty isn’t just a nice-to-have; it’s a key driver of sustained growth, revenue, and long-term customer…
Marketers love buzz words. One that’s been bantered around the past couple of years is zero-party data. If it’s new…
Why simplicity and transparency matters: Today, consumers are overwhelmed with choices and information, making it more important than ever for…
Earn points, get rewards. Today’s loyalty programs have been very transactional, which creates two problems: With 60% of consumers reporting…
What is Predictive Segmentation? Predictive segmentation is a data-driven marketing strategy that involves using predictive analytics and machine learning techniques…
What is a Coalition Loyalty Program? It’s a very exciting time in loyalty marketing. With the rise of technology and…