It used to be that loyalty programs had a nice, easy formula. Customers earn points for their purchases and some…
Remember how quickly companies moved quickly to re-invent their business models and commit incremental resources toward customer-centricity during and after…
AI is transforming a lot these days. Let’s add loyalty program management to the list. We are starting to see…
Loyalty programs are everywhere. What started with the airlines has grown to encompass almost all travel companies, most retailers, restaurants…
Ascendant Loyalty (www.ascendantloyalty.com), a pre-eminent Chicago-based consultancy specializing in customer-centric growth, retention and loyalty programs, has announced a strategic partnership…
We have seen throughout this entire series how AI is reshaping loyalty program results and management. Sentiment analysis and the…
Loyalty programs equal points, right? Well, not if you are hoping to create meaningful connections with customers. If you are…
Loyalty programs have evolved from basic punch cards and stamps to sophisticated platforms offering points, tiers, and exclusive benefits. Digital…