Determine the best strategic approach for your loyalty marketing program. Includes a structured data analysis, consumer primary research, review of past/current efforts, competitive analysis, and stakeholder interviews.
Create the blueprint for the loyalty program. Create all elements of the program, including (but not limited to) the value proposition/ exchange, program tiers and their definitions/ benefits, naming and creative platform, member acquisition plan, enrollment strategy/process, communications cadence, partnerships, redemption strategy/process, technology needs, measurement plan, reporting, staffing requirements, language, and training needs.
Build and produce all of the elements from the design phase. With a strong blueprint and disciplined approach, we are able to develop the program with flawless efficiency. This phase takes the program through training and launch.
All world-class loyalty programs include a measurement and monitoring approach that allows for flawless execution and continuous improvement. Our experience managing rewards programs has given us the “lessons learned” to design more effective programs.