STRATEGIC LOYALTY CONSULTING
We are Loyalty Leaders . Our proven methodology and structured process has been developed and refined for over 25+ years.
From strategic planning and program design to program management and partnerships, CRM & loyalty marketing is all we do. We provide end-to-end services or anything in between.
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CLIENTS PRAISE OUR PASSION
“We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them.”
“Ascendant Loyalty provided a dedicated team of professionals who know the casino business well and were fully supportive in helping us gain new, valuable partners leveraging their Uniting Loyalty capabilities. The team was very detail oriented with a competitive edge. This is what makes them stand out!”
“The team at Ascendant Loyalty provided expert financial planning, loyalty program design, strategy and technology selection consulting services to rue21, leading to a program that has far exceeded expectations.”
“Ascendant Loyalty was hired as strategic advisors for the integration of Famously You Rewards with the new Famously You Rewards credit card. They added critical credit card marketing experience rooted in loyalty program management and operational expertise. Their involvement led to an on-time, well-managed program launch and a program design that exceeded our expectations.”
“Experts in vendor selection, program strategy, and helping drive ROI quickly.”
“Ascendant Loyalty was a key partner in building a comprehensive loyalty strategy and operational model for our business. They covered all aspects of the initiative: market research, stakeholder interviews, assessed and evaluated margin profile, defined, and built our strategy and led a thorough RFP process for us to land the correct operating platform. It has been great to have their experience and partnership throughout.”
“We greatly appreciate the comprehensive support provided by ALM in elevating the experience of our loyalty program, Aura. Their strategic insights and innovative approach have significantly contributed to our success in being awarded the best loyalty program in GCC in 2023. We highly recommend them for their exceptional services and unwavering commitment to excellence.”
THE 4 P’S THAT MAKE US DIFFERENT
We focus on specific areas of need.
We invest in you and spend your money like it’s our own.
Industry sector experts aligned to delight customer-centric clients.
Proven, customizable products, processes and solutions that outperform the competition.
Ascendant Global Network brings together full-service CRM/loyalty consulting agencies across the globe to deliver expertise in customer-centric strategic assessment, program strategy, design, operating model and evaluation/implementation of marketing technology solutions under one brand. This unique advantage allows Ascendant Loyalty to deliver hyper-local expertise for global or regional brands at competitive advantage.
Our network employs Ascendant Loyalty’s proven Loyalty Leaders process/method for program development leading to performance that sustains incremental growth for a lifetime. The collective power of the firm, distributed across The Americas, Asia Pacific, Europe, Middle East and Africa, supports global brands while being flexible on a regional basis.
Our loyal clients
Jessica Werner
Executive Vice President
Sage Hospitality Group
OUR LOYALTY LEADERSHIP TEAM
David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.
Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
Kathryn is an expert in retail loyalty marketing and has a passion for helping businesses find the right tools and strategies that build customer engagement to both your brand and your loyalty program. She has led loyalty efforts for both Barnes & Noble and Saks 5th Avenue.
Shirley is a highly respected Certified Loyalty Marketing Professional (CLMP). She designs and cultivate loyalty initiatives for global lifestyle brands, taking members along a curated journey of delightful touchpoints. Shirley’s loyalty expertise expands many industries and is grounded in the hospitality space, where loyalty is “King”.
Amy is a seasoned loyalty marketing expert providing strategic and operational solutions for organizations across many verticals. She has held marketing leadership positions at Taco Bell, Smart & Final, Toys R Us, Sears Holdings, and Pet Supplies Plus, as well as strong expertise in the grocery industry.
Robin transforms loyalty programs to drive multi-million-dollar revenue growth by helping clients design unique brand positioning, create compelling benefit structures, and grow ancillary revenue streams through partnerships and sponsorships. She has led award-winning loyalty programs and cobranded credit cards for Starwood, Wyndham, Global Hotel Alliance, Citi and Chase.
Melissa serves as a strategic and operational partner in customer engagement to organizations navigating complex, regulated markets, from casino gaming to healthcare. She connects data, CX, technology, and on-the-ground realities to enable superior high-touch service, drive responsible growth, and empower teams to build lasting relationships and value exchange.
With over 15 years of leadership in airline, hotel, and retail loyalty, David is a globally recognized expert in loyalty program design, financial architecture, and behavioral insight. He has built programs from the ground up, led strategic transformations, and advised brands on aligning commercial goals with exceptional customer experiences.
As a strategic partner, Profitmind’s mission is to elevate retail performance by providing quantified and prioritized opportunities in real time, so retailers can make decisions quickly to reach their revenue and profit goals. As a retail analytics company utilizing an agentic AI platform to identify revenue, profit, and cash flow opportunities for retailers, the software provides automated, actionable recommendations based on business goals, competitive intelligence, and internal data, replacing manual analysis.
As a strategic partner, iPost offers an omnichannel messaging platform for large enterprises. Using data to drive messages that customers crave, the platform provides tools for creating, automating, and personalizing email campaigns across channels and customer touchpoints, with a focus on industries like gaming, hospitality, retail, and franchises.
As a strategic partner, Kyros Insights is the only actuarial firm in the world focused exclusively on loyalty programs. Our deep industry knowledge and proven models help you solve complex problems your internal teams can’t, with accuracy your finance and marketing leaders can trust.
As a strategic partner to Ascendant Loyalty, inteQ’s Genesis platform unifies fragmented customer data from every touchpoint into a single, actionable customer view. Genesis enhances existing loyalty and marketing systems by eliminating data silos, enabling the personalization at scale that drives measurable program performance.
As a strategic partner, Salt’s award-winning Digital Strategy and Customer Experience practice guides global brands through end-to-end transformation — from CX strategy and CRM activation to technology implementation and execution. Salt’s proven track record helps organizations harness data, design, and technology to deliver personalized, connected customer experiences that drive measurable growth.
LOYALTY LEADERS ACCOMPLISHMENTS
Just a sample list of our loyalty marketing accomplishments
LOYALTY PROGRAM DESIGN/DEVELOPMENT
- Designed a loyalty program for a major outdoor sports and apparel online retailer
- Designed a global casino loyalty program for a major cruise line
- Developed and managed a loyalty program for a mid-market national furniture retailer
- Developed and managed a loyalty-based sales promotion for the leading national food wholesaler
- Developed, led, and managed the omni-channel loyalty program for a top-5 department store across seven unique brands and seventeen business units
- Developed, led, and managed the pharmacy rewards program for a top-10 drug store chain
STRATEGIC PLANNING FOR LOYALTY
- Created the loyalty program business case for a top-10 department store chain
- Strategic planning for adding a private label credit card to the loyalty program for a top-3 footwear retailer
- Developed the strategic plan for a loyalty marketing program for an online consumer parking application
- Developed the strategic business case and risk mitigation strategy for a global airline to bring customer experience servicing and omni-channel marketing + loyalty program management in house
- Audited the loyalty program to identify gaps/weaknesses and created a prioritized roadmap/implementation plan for a large specialty retailer
LOYALTY PARTNERSHIPS
- Created a strategic partnership between a well-known restaurant brand and a leading nationwide entertainment venue
- Developed partnerships between our cruise line client and land-based casinos to drive new members and incremental play
CREATIVE DESIGN/DEVELOPMENT
- Developed and produced CRM/loyalty creative for in-store, mobile, social, email, and direct mail for a national fashion retailer
- Developed the branding and creative platform for the casino loyalty program for a major cruise line
CUSTOM LOYALTY TECHNOLOGY
- Developed a technology tool to enable feedback tracking and analysis for a leading food delivery company
- Designed and produced CRM/loyalty reporting dashboards, customized for users, for clients in specialty retail, apparel, travel, and footwear industries
ANALYTICS
- Created and managed full suite of analytic models and reporting for multiple casinos
- Developed loyalty fraud/loss prevention capabilities for clients in various industries
- Developed RFM and predictive models for an online retailer