We are loyalty marketing experts, laser-focused on helping customer-centric clients efficiently and effectively improve customer retention.
We strategically pinpoint unique opportunities and customize a loyalty product/service solution to precisely meet your needs. No more. No less.
PROGRAM DESIGN & DEVELOPMENT
When addressing strategy and direction for a loyalty marketing program, you need guidance and expertise. We provide a healthy dose of both.
There may be specific weaknesses limiting your loyalty marketing performance vs. financial plan. We pinpoint and surgically solve them. Let us show you the way to true innovation and help drive your KPIs.
COST-EFFECTIVE, CUSTOMIZED SOLUTIONS
You recognize that you need a slice of expertise, but not a huge scope of work. Let us be your partner to immediately invest in you to address a particular challenge or problem area at accelerated pace.
EFFECTIVE MARKETING PARTNERSHIPS
Our extensive network and structured process for developing relationships with other brands can deliver fresh opportunities to create a stronger value proposition for members, generate new revenue sources, reduce costs, lift acquisition and improve overall retention.
"Experts in all phases from strategic planning to financial modeling to brilliant program design/strategy"
CMO, Global Retailer
"Designed a world-class loyalty program for our global cruise line."
SVP, Onboard Revenue
"Smart, responsive and best in class for loyalty marketing"
SVP, Omni-channel Specialty Retailer
"We engaged Ascendant as our partner to help us design our unique hotel loyalty program. Their leadership, expertise and skillset were exactly what we were looking for and I highly recommend them."
Executive Vice President
Sage Hospitality Group
We focus on specific areas of need.
We invest in you and spend your money like it’s our own.
Industry sector experts aligned to delight customer-centric clients.
Proven, customizable products, processes and solutions that outperform the competition.
David is a world class expert at CRM/Loyalty business case development, program design/strategy, and global technology assessments. He has designed some of the largest, most successful loyalty programs in retail, restaurant & hospitality, department store, and e-commerce sectors.
Jay designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
Kathryn is an expert in retail loyalty marketing and has a passion for helping businesses find the right tools and strategies that build customer engagement to both your brand and your loyalty program. She has led loyalty efforts for both Barnes & Noble and Saks 5th Avenue.
Athan has spent over 20 years in the loyalty space supporting clients in the development and implementation of innovative reward designs, gamification, financial modeling, and brand enhancing member experiences. Athan has also spent material time in the Web 3 community helping develop the loyalty bridge between Web 2 and Web 3.
Terry has managed, restructured, or created some of North America’s most successful loyalty programs. His experience includes proprietary, coalition and hybrid loyalty programs covering grocery, department stores, coffee, mass, and general merchandise. He has created unique partnerships between retailers and financial institutions that have unlocked millions of dollars in value.
Jennifer brings an energetic and passionate approach to all endeavors. With over 20 years of experience in client management, technology solutions, loyalty marketing, and business transformation, Jennifer approaches each challenge innovatively while using data to truly understand the drivers behind customer behavior. Jennifer strives to guide and inspire teams to think bigger and create the unexpected.
Robin transforms loyalty programs to drive multi-million-dollar revenue growth by helping clients design unique brand positioning, create compelling benefit structures, and grow ancillary revenue streams through partnerships and sponsorships. She has led award-winning loyalty programs and cobranded credit cards for Starwood, Wyndham, Global Hotel Alliance, Citi and Chase.
Becky is our casino-industry SME. She is one of the most knowledgeable, experienced, and intelligent casino marketing professionals in the country. Her background includes loyalty program development and marketing services for multiple properties.
Mark has spent the past 20+ years seeking and solving complex business problems with advanced analytics. He has worked with Rue21 and David’s Bridal, delivering customer segmentation research, brand research, ML/AI forecast models, and multivariate testing. He was part of the team that redesigned the Rue21 loyalty program.
Andrew is considered a true best practitioner in the email marketing strategy and execution space. He is a recognized innovator, thought leader, and advocate for responsible email marketing and was recently rated in the top five of most influential email marketers.
A strategic partner, Len leads KYROS Insights, which uses actuarial science and machine learning to help loyalty programs predict member behavior. Len is widely-regarded as the industry leader in loyalty program liability optimization.
John is a highly respected B2B expert on a global scale. His expertise is both sales performance improvement and marketing. John has been National Campaign Manager at IBM, Sr. VP at Rapp Collins Worldwide and President of Protocol B2B. He is a high demand international speaker and the author of "The Fundamentals of Business-to-Business Sales & Marketing," published by McGraw-Hill.
Ascendant Global Network brings together full-service CRM/loyalty consulting agencies across the globe to deliver expertise in customer-centric strategic assessment, program strategy, design, operating model and evaluation/implementation of marketing technology solutions under one brand. This unique advantage allows Ascendant Loyalty to deliver hyper-local expertise for global or regional brands at competitive advantage.
The network employs Ascendant Loyalty’s proven Loyalty Leaders process/method for program development leading to performance that sustains incremental growth for a lifetime. The collective power of the firm, distributed across The Americas, Asia Pacific, Europe, Middle East and Africa, supports global brands while being flexible on a regional basis.
LOYALTY PROGRAM DESIGN/DEVELOPMENT
STRATEGIC PLANNING FOR LOYALTY
CUSTOM LOYALTY TECHNOLOGY
Partners David Slavick and Jay Weinberg share their vision and passion for the CRM/Loyalty sector.
While we have been around long enough to have seen just about everything, one irrefutable fact is that every situation has its own set of dynamics and challenges that makes it unique. The best first step is to listen and learn from you so we can provide the guidance you need.
444 North Wells Street, Chicago, Illinois 60654, United States
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